Professional Cosmetology and the Salon Market
The exhibition section covers the key areas of the professional beauty industry: classic and аппарат-based cosmetology, permanent makeup, podology, nail services, makeup, and brow and lash services. Visitors will be able to explore professional cosmetics, equipment, work protocols, training offers, and solutions for the development of salons and treatment rooms.
The event is aimed at cosmetologists, salon owners and managers, aesthetic specialists, distributors, representatives of professional brands, training centers, and other participants in the beauty market.
HAIR & BARBER Gets a Dedicated Space
One of the distinctive features of the 2026 format will be the stronger focus on the hairdressing segment. The organizers are allocating a separate exhibition hall for HAIR & BARBER, where professional brands, equipment, tools, techniques, and solutions for hair salons and barbershops will be presented.
This approach makes it possible to create an independent professional space for the hair industry while keeping it part of a shared beauty event. For owners of multi-format salons, this is an opportunity to evaluate solutions for cosmetology, nail, brow, hair, and business areas all in one place.
Congress and Professional Education
The educational program runs in parallel with the exhibition and includes professional lectures, expert talks, and panel discussions. The topics are not limited to cosmetic product presentations: attention is also given to practical cosmetology, device-based technologies, podology, trichology, procedure safety, professional development, and beauty business management.
The combination of exhibition and educational formats makes it possible not only to discover new products and technologies, but also to assess them in the context of practical work and current professional approaches.
Demonstrations, Discussions, and Consultations
A separate part of the program is built around live professional communication. In the demonstration zones, brands and experts present products, equipment, procedures, and proprietary methods directly in action.
The round table format provides an opportunity to discuss practical issues in small groups and interact with experts. Consultation formats are also planned, dedicated to salon development, workflow organization, finance, and other aspects of professional activity.
Professional Championships and Competitions
The competition program remains a prominent part of BEAUTY FORUM & HAIR. It covers the professional areas of hairdressing, the nail industry, makeup, and face painting.
Hairdressing competitions include women’s and men’s disciplines, as well as salon, classic, bridal, and creative works. For visitors, such formats are interesting not only as competitions, but also as an opportunity to see modern techniques, the work of professionals, and current industry trends.
Who Will Benefit from the Event
- cosmetologists and owners of cosmetology treatment rooms;
- specialists in device-based cosmetology;
- permanent makeup artists;
- podiatrists;
- nail technicians;
- brow, lash, and makeup specialists;
- hairdressers and barbers;
- salon owners and managers;
- distributors and suppliers of professional cosmetics and equipment;
- training centers and representatives of the beauty business.
How to Prepare for Your Visit
The program runs simultaneously across several professional zones, so before the trip it is worth identifying your priority lectures, demonstrations, discussions, and championships. It is also useful to review the current list of exhibitors in advance and choose the brands, suppliers, and professional solutions you need to get to know in more detail.
