The beauty industry spent a long time operating at speed. New actives, new textures, new devices, new injectable techniques, new store formats, new social platforms, new brand faces, new TikTok trends, new promises of personalization. Beauty was better than many other industries at accelerating desire: showing a result, creating a dream, giving people a sense of renewal, explaining why this particular cream, treatment, serum, device, or specialist could be the next step.

But by 2026, speed itself no longer looks like enough of an advantage. Clients have become more discerning. Professionals have become more cautious. Brands can no longer rely on a polished formula like “an innovative product for radiant skin” alone. Salons cannot build their reputation solely on before-and-after photos. Stores cannot simply assemble an assortment and expect customers to figure it out on their own. And a digital platform cannot label any selection process “artificial intelligence” and treat that as a convincing argument.

A new center of gravity is emerging in the beauty market: trust in the decision-making journey. What matters to people is not only what they are being offered, but why this particular option, based on what data, with what level of responsibility, who stands behind the recommendation, and whether professional logic can be distinguished from marketing noise. That is why the trends of 2026 should be viewed not as a list of fashionable buzzwords, but as a shift in the market’s infrastructure.

Technology still matters. AI, digital platforms, personalized recommendations, virtual consultations, smart catalogs, service automation, customer behavior analytics, content ecosystems — none of this feels futuristic anymore. But the key question for 2026 sounds different: do these tools actually help people navigate better, or do they simply add another layer of information overload?

From a beauty market of new launches to a beauty market of navigation

For many years, the beauty industry grew through constant renewal. Newness was almost an argument in itself. If a product had just launched, if a brand added an unusual active, if a method sounded high-tech, if the packaging looked modern, audience attention was almost guaranteed.

Today, novelty is no longer enough. In a matter of minutes, a customer can see dozens of similar products, read reviews, watch a cosmetologist’s video, find conflicting opinions from dermatologists, compare prices, see ads for a competing brand, and at the same time receive a recommendation from an algorithm. Information used to be scarce. Now what is scarce is information that is clear, verified, and structured.

Imagine a common situation. Someone sees an active ingredient on social media that “transformed skin in two weeks,” takes a quick online quiz, gets an AI подбор, adds three products to their cart, and then shows up at a cosmetologist’s office with irritation and the question: “What did I do wrong?” In reality, the mistake is often not in one single product. The mistake is in the route. The active may not have been bad, the recommendation may have been partly logical, but no one assembled the full context: barrier condition, previous skincare, frequency of use, season, SPF, treatments, sensitivity, realistic pacing of introduction.

That is why the beauty market is moving from selling isolated solutions to building a clear pathway. A brand must do more than launch a product — it has to explain where that product fits within a skincare system. A cosmetologist must do more than perform a treatment — they need to help the client understand the logic of the treatment course, home care, and realistic expectations. A store must do more than sell — it has to function as a point of professional navigation. A platform must do more than aggregate products, salons, and specialists — it has to create connections between them.

This is exactly where one of the key themes of 2026 appears: the shift from a fragmented beauty market to ecosystem thinking. You can read more about this in the article on why the beauty market is moving toward beauty ecosystem formats. In this piece, another point matters more: in 2026, the ecosystem is no longer just a convenient digital format, but a response to customer fatigue from chaos.

Digital platforms are becoming not a storefront, but a decision route

Just a few years ago, digital presence in beauty often came down to a website, an online store, an Instagram page, online booking, or a service catalog. All of that mattered, but for the most part it worked as a storefront. People saw a product, description, price, photo, and maybe reviews. Then they had to put the whole picture together themselves.

In 2026, that is no longer enough. Customers want more than just finding “a vitamin C serum” — they want to understand which form of vitamin C suits them, whether it can be combined with retinoids, whether SPF is necessary, whether there is a risk of irritation, how a professional brand differs from mass market, whether there is a specialist who can explain the regimen, and where to buy the product without doubts about its origin.

Likewise, for specialists it is no longer enough to be “a good cosmetologist” within a narrow circle of regular clients. They need visibility, professional context, and the ability to show their specialization, links to brands, training, methods, clinical thinking, and real practice. Brands need more than buyers — they need an environment where their products can be explained correctly. Salons need more than advertising — they need trust in the level of service they provide.

That is why a new generation of digital platforms works not as a bulletin board, but as a map of the market. They connect information about cosmetics, injectable products, equipment, treatments, specialists, training, stores, salons, and clinics. And if such a platform is built responsibly, it does not replace the expert — it makes expertise visible.

That is a fundamental difference. A weak digital platform simply collects more data. A strong one helps people see the connections between it. And those connections are becoming the new value of the beauty market: between a product and a protocol, between a treatment and home care, between a brand and training, between a specialist and evidence-based information, between a customer’s desire and a realistic result.

AI is moving out of the wow-effect zone and into the responsibility zone

Artificial intelligence in beauty is no longer seen as something exotic. Virtual shade matching, skin photo analysis, automated skincare recommendations, personalized email flows, demand forecasting, content creation, smart search, chat assistants, AI prompts for consultants — all of this is already part of the market.

But 2026 changes the emphasis. The question is no longer whether a brand uses AI. The question is how exactly it uses it, where the line runs between automation and professional judgment, whether it is clear to the customer that a recommendation was generated by an algorithm, whether there is human review, and whether the system is replacing consultation where a specialist is actually needed.

Technology on its own is no longer a guarantee of trust. On the contrary, the more complex the tool becomes, the more important transparency is. People may agree to an AI cream recommendation, but they want to understand what exactly was taken into account: skin type, sensitivity, age, climate, season, actives, previous reactions, budget, country, product availability — or simply the seller’s commercial priority.

Here it is important not to confuse two levels of discussion. A separate article explores the role of algorithms in choosing cosmetics, specialists, and treatments: how recommendation systems work, how rule-based logic differs from machine learning, where real AI is involved, and where it is just an ordinary filter with a nicer name. In a 2026 trend review, another point matters more: AI is becoming not the final authority, but a tool that must be embedded within a professional framework.

The strongest beauty projects of 2026 will use AI not to remove people from the process, but to reduce chaos. An algorithm can help identify relevant products. It can show possible matches between a customer’s needs and a product’s properties. It can speed up the search for a specialist. It can spot recurring audience questions. It can point out that customers often confuse dehydration with dryness, acne with irritation, anti-age care with aggressive stimulation.

But an algorithm has no professional conscience of its own. It does not see a person in all their complexity. It does not carry ethical responsibility in the way a specialist, a brand, a clinic, or a platform does. So the future of AI in beauty is not “the machine knows best,” but “the machine helps the expert explain better.”

Personalization is becoming deeper — and more careful

Personalization has long been one of the beauty industry’s favorite words. But in many cases, it remained superficial: “for dry skin,” “for oily skin,” “for women 35+,” “for glow,” “for sensitive skin.” These categories are not disappearing, but they no longer reflect the complexity of real-life choice.

In 2026, personalization is moving from skin type to human context. What matters is not only whether skin is dry or combination. What also matters is the climate a person lives in, whether they have seasonal sensitivity, whether they use retinoids, how often they are exposed to the sun, whether they have undergone treatments, whether there is barrier damage, whether they are ready for a multistep routine, whether they are looking for a minimalist regimen, and whether they understand the difference between immediate comfort and long-term results.

The same applies to treatments. A client is not simply choosing “biorevitalization,” “laser,” “RF,” “peel,” or “filler.” They are choosing the level of intervention, recovery time, risks, aesthetic philosophy, budget, trust in the specialist, readiness for a course, and compatibility with home care. Personalization is becoming not the selection of one solution, but the construction of a route.

However, the deeper personalization becomes, the sharper the data questions get. To make truly accurate recommendations, systems want to know more: face photos, age, habits, skin condition, purchases, treatments, location, budget, reactions to products. Some of this data may be sensitive. That is why trust in personalization depends not only on the quality of the recommendation, but also on how honestly it is explained what data is being used and for what purpose.

Another market example: a brand launches “personalized skincare,” but after the quiz, the person receives three products from the same line with no explanation of why those products in particular. Formally, that is personalization. In reality, it is sales wrapped in the form of diagnostics. In 2026, this model will raise more questions than excitement, because customers are gradually learning to distinguish real relevance from a beautifully packaged funnel.

The personalization of the future should not feel like surveillance disguised as care. A strong beauty service gives people a sense of control: they can refine the request, change parameters, decline what feels unnecessary, understand the logic behind the recommendation, see alternatives, and reach out to a specialist. That is the kind of personalization that builds trust rather than anxiety.

Metabolic beauty: when beauty moves closer to wellness — but must not become pseudo-medicine

One of the most visible directions of 2026 is the convergence of beauty, wellness, preventive thinking, and technology. Skin is increasingly viewed not just as a surface to moisturize, brighten, or rejuvenate, but as part of a larger system: sleep, stress, nutrition, hormonal fluctuations, inflammation, barrier function, microbiome, lifestyle, treatments, medication, climate, and daily habits.

This does not mean that a cream suddenly becomes a medical tool, or that cosmetology replaces a doctor. On the contrary, this is exactly where precision matters most. The beauty market really is moving toward a more systemic view of skin, hair, aging, sensitivity, and recovery. But the closer it gets to the topic of health, the stricter its language needs to be.

Metabolic beauty, longevity beauty, cellular health, skin health, microbiome-friendly care, hormonal skin, stress-related ageing — these directions can be useful if there is professional thinking behind them. They help explain why skin does not exist separately from the body and why skincare results do not depend on a jar alone. But they can also quickly turn into a field of exaggeration if a brand starts promising with cosmetics what belongs to medicine, endocrinology, nutrition science, or therapy.

In 2026, strong beauty communication must learn how to talk about the connection between beauty and health without falling into two extremes. The first is reducing everything to the surface: “apply this cream and the problem is solved.” The second is medicalizing every skincare step and creating the impression that any serum can function as a diagnostic or therapeutic tool. Between these poles lies a mature position: skin really does reflect many processes, but cosmetics have limits, and a professional specialist must be able to name those limits clearly.

That is why metabolic beauty in 2026 should not be seen as just another pretty term. It is a marker of a broader shift: customers want beauty solutions to fit into their lifestyle, skin condition, age, stress level, sleep, treatments, work rhythm, and real capabilities. And the market must respond not with fear or inflated promises, but with a well-designed route.

Evidence is becoming the language of the market, not just of medicine

The beauty industry has always balanced emotion and evidence. A cream should not only work — it should also be enjoyable. A treatment should not only deliver a result — it should also fit a person’s sense of self. Fragrance, texture, ritual, packaging, the salon atmosphere — all of this matters. But in 2026, emotion without evidence can no longer compete.

Customers have become more fluent in actives. They know words like “retinol,” “niacinamide,” “peptides,” “acids,” “SPF,” “microbiome,” “barrier,” “exosomes,” “polynucleotides,” and “collagen stimulation.” Some of that knowledge is fragmented, sometimes exaggerated, sometimes shaped by social media. But the fact itself has changed the market: people no longer want to hear only “rejuvenates” or “restores.” They want to understand how exactly.

For brands, this means a new level of responsibility in working with claims. Promises need to be more specific, more accurate, and more honest. If a product claims the action of an active ingredient, it is important not to create the impression that the property of a single ingredient automatically equals the effect of the finished formula. If a brand talks about clinical results, it needs to explain what exactly was measured, on what group, over what period, and under what conditions. If communication uses words like “medical,” “professional,” “dermatologist-tested,” “clean,” “safe,” “natural,” or “anti-age,” they must not be decorative.

Evidence does not have to mean dry academic language. It means an honest connection between a claim and its support. If a product hydrates, it is worth explaining how. If a treatment improves skin quality, it is important not to promise the impossible. If a device-based method has limitations, it is better to state them right away. If a result depends on a course of treatments, home care, and tissue condition, that is not a weakness of the offer — it is a sign of professional communication.

For specialists, evidence is also becoming the language of reputation. It is no longer enough to say, “I’ve worked this way for many years.” Experience remains extremely important, but today’s client wants to see a combination of experience, training, understanding of protocols, honest risk assessment, and the ability to explain without pressure. Expertise must exist not only inside the treatment room, but in communication as well.

This does not mean beauty has to become a dry scientific industry without emotion. Quite the opposite: the strongest brands of 2026 will combine sensoriality, aesthetics, and evidence. But the order of arguments is changing. First there must be real logic behind the product or treatment, and only then a beautiful story around it.

Transparency is not the same as evidence

Evidence answers the question: “What supports this claim?” Transparency answers a different one: “Is it clear who is speaking, with what interest, based on what data, and where the boundaries of responsibility lie?” In 2026, the beauty market needs both — but they should not be confused.

A brand may have research, yet present the results in a non-transparent way. A store may sell high-quality cosmetics, yet not explain why it recommends a particular product. A cosmetologist may be a strong specialist, yet fail to discuss treatment risks. A platform may have a convenient algorithm, yet not disclose whether it accounts for commercial priorities. In each of these cases, the problem is not only evidence. The problem is trust in the route.

Transparency in beauty is often understood too narrowly: show the product ingredients, state the country of origin, indicate a certificate, publish reviews. In 2026, that is not enough. Transparency is becoming broader and applies to the entire chain: who created the product, who sells it, who recommends it, who performs the procedure, what the advice is based on, where editorial information ends and the commercial offer begins.

This is especially important for professional cosmetics, injectable products, device-based methods, and aesthetic medicine. In these areas, a poor choice can mean more than an unsuccessful purchase — it can lead to irritation, complications, financial loss, disappointment, or a loss of trust in specialists overall. That is why transparency here has not a decorative function, but a protective one.

Strong beauty communication should make it clear:

  • what exactly is being offered — a product, a treatment, a consultation, training, equipment, a professional service, or informational material;
  • who this solution is appropriate for — not vaguely “for everyone,” but with real consideration of needs, limitations, and realistic expectations;
  • where the promise ends — what skincare can do, what requires a procedure, and what should be assessed by a doctor;
  • who bears responsibility — the brand, the store, the cosmetologist, the clinic, the training center, the platform, or several participants at once;
  • what data is being used — especially if the recommendation is generated by a digital system or AI tool;
  • whether there is a commercial interest — when the material promotes a product, brand, treatment, or specialist.

That is why a separate major direction is becoming transparency and professional standards as the foundation of trust in the beauty industry. In the trends of 2026, this is not just one item on the list, but the foundation. Without transparency, AI looks suspicious. Without transparency, personalization feels intrusive. Without transparency, professional cosmetics lose the distinction that sets them apart from ordinary marketing. Without transparency, expertise becomes difficult to distinguish from self-presentation.

Sensorial wellness: results matter, but experience is also becoming proof of value

For a long time, sensoriality often took second place in the professional beauty segment. Efficacy, actives, protocols, devices, injectable methods, clinical results — all of this was rightly seen as the more serious language of the market. Fragrance, texture, tactility, ritual, and the feel of a product were treated as a pleasant addition.

In 2026, that hierarchy is becoming more complex. People still want results, but they are paying closer attention to how they actually experience their skincare. A serum may be effective, but if it is sticky, clashes with makeup, or creates a sense of overload, people stop using it quickly. A treatment may deliver results, but if the client does not feel safe, informed, and treated with tact, they do not come back. A store may have a strong assortment, but if choosing there feels like a maze, the shopper goes where it feels easier.

Sensorial wellness is not about frivolity. It is about the fact that a beauty solution has to live in a real person’s life. Cream is applied in the morning when someone needs to get ready quickly. SPF has to be not only “correct,” but something people genuinely want to apply every day. A fragrance can soothe or irritate. A texture can create a sense of care or, on the contrary, feel like one layer too many. A salon can be not just a place for a procedure, but a space where the nervous system finally exhales.

For brands, this means the sensory experience is becoming part of customer retention. For salons and clinics, it means atmosphere, communication, and ritual are not minor details. For stores, it means cosmetics selection needs to be organized not only by actives and skin types, but also by real-life usage scenarios. For platforms, it means navigation should be not only functional, but psychologically easy.

What is most interesting about this trend is that it does not contradict evidence. On the contrary, it complements it. If a product has a sound, proven logic but does not fit into a person’s life, its value decreases. If a treatment is effective, but the experience around it is anxious and opaque, trust does not form. In 2026, beauty can no longer choose between result and experience. A strong market has to work with both.

Professional communities are becoming stronger than the lone voice

For a long time, the beauty market was built around individual strong voices: a well-known cosmetologist, a popular brand, a successful salon, a major store, a charismatic trainer, an influential distributor. That model is not disappearing. Personal reputation still matters enormously. But the complexity of the market no longer allows a single player to explain everything.

Today’s client moves between different touchpoints: reads an article, watches a video, asks a cosmetologist, searches for a brand, checks a store, compares treatments, studies ingredient lists, reads other people’s experiences, and sometimes turns to an AI assistant. If these points are not connected, what the person gets is not knowledge, but noise.

That is why in 2026 the importance of professional communities and partnerships is growing. Brands need specialists who can explain products correctly. Specialists need brands with transparent logic, training, and quality support. Salons need suppliers they can trust. Stores need content that goes beyond copied descriptions. Training centers need a connection to real market needs. Clients need an environment in which different participants do not contradict each other chaotically, but help build a coherent picture.

That is why the question of why collaborations are becoming part of the future of the beauty market is not some soft humanitarian idea. It is business logic. A market in which brands, salons, stores, cosmetologists, training centers, and digital platforms operate in complete isolation becomes more expensive, less understandable, and less safe for the client.

Collaborations in 2026 are not only joint events or polished partnership posts. They mean sharing expertise, aligning information, professional education, shared protocols, correct client routing, mutual visibility, and shared responsibility. Where market participants interact, the client sees not a set of random offers, but a system.

The new role of the expert: not only to do, but to translate complexity

One of the most important trends of 2026 is the changing role of the beauty expert. In the past, expertise was often associated with skilled hands, experience, diplomas, devices, the treatment room, and the brands a specialist worked with. All of that remains important. But now another function is being added: the expert becomes a translator of a complex market into human language.

Clients do not come in with empty minds. They have already read something, tried something, seen something from bloggers, asked friends, heard something from a dermatologist, received something in an algorithmic recommendation. Very often, they do not come for information as such, but for information to be put in order. They want to understand what, out of all of this, actually makes sense for them.

That is why the expert of 2026 is not someone who simply says, “Do this because I know best.” It is someone who can explain why this is the right route, what the alternatives are, where the risks lie, what should not be expected, when it is better not to rush, when a doctor’s consultation is needed, when skincare should be simpler, and when active products or treatments can be introduced.

In the treatment room, this looks very practical. A client asks: “Do I need retinol, laser, or biorevitalization?” A weak answer immediately sells a solution. A strong answer starts with an assessment of skin condition, expectations, seasonality, home care, previous reactions, budget, recovery readiness, and the real reason behind the request. This is exactly where expertise differs from commercial speed.

New expertise consists of several levels. The first is the professional foundation: knowledge of skin, methods, products, protocols, and safety. The second is communication: the ability to speak clearly, without intimidation and without inflated promises. The third is digital literacy: understanding how clients search for information, how platforms work, and how online trust is formed. The fourth is ethics: the willingness not to oversell, not to replace medical evaluation with cosmetic advice, and not to use a person’s insecurity as a tool of pressure.

In this sense, AI does not reduce the value of the expert — it raises the bar. If a machine can provide basic information, then the human specialist must provide more: context, attentiveness, responsibility, clinical or professional thinking, individual assessment, and an ethical boundary. The more technology enters beauty, the more valuable genuine human expertise becomes.

Aesthetic medicine and cosmetics are moving closer, but not merging

Another notable direction of 2026 is a closer link between aesthetic medicine, professional cosmetology, and home care. Clients increasingly no longer see a procedure as a standalone event that exists on its own. If someone undergoes laser treatment, a peel, an injectable procedure, a device-based course, or an anti-age protocol, they want to understand what to do before, after, and between visits.

This changes the structure of the market. Home care is becoming not an “add-on” to a treatment, but part of the result. Professional cosmetics are becoming not just a product, but an element of the protocol. A clinic or salon must explain not only the method itself, but also rehabilitation, barrier support, photoprotection, seasonality, active compatibility, and the realistic dynamics of change.

At the same time, it is important not to blur boundaries. Cosmetics should not promise what belongs in the realm of medical procedures. Treatments should not be sold as a quick substitute for systematic care. Device-based methods should not be presented as a universal solution for everyone. Injectable products require particular responsibility in communication, because this is not only about beauty, but about safety.

In 2026, the winners will be the specialists and brands that do not frame things as “cream or procedure,” “cosmetologist or store,” “home care or clinic,” but know how to build a competent route. In such a route, there is room for gentle daily care, active formulas, professional treatments, and medical assessment when needed.

Humanity is becoming the new luxury

After years of filters, glossy faces, identical contours, aggressive retouching, and “perfect” digital aesthetics, the beauty market is gradually returning to humanity. This does not mean rejecting treatments, makeup, anti-age care, or technology. It means growing tired of standardized beauty in which the face loses its individuality.

In 2026, there is rising value in more natural-looking results, living skin texture, personal style, moderation, soft correction, and care without aggressive pressure on flaws. People do not necessarily want to “do nothing.” More often, they want to look like themselves — just fresher, calmer, more polished, more confident. That is an important distinction.

For brands, this means rethinking visual language. Overly perfect AI imagery, identical models, and promises with no pores, no age, no texture, and no real life may work worse and worse. For specialists, it means greater value is placed on aesthetic judgment: not simply to “add volume,” “remove a wrinkle,” or “smooth,” but to preserve facial expressiveness, proportions, movement, and individuality.

Humanity is becoming part of trust. The client wants to see not only the result, but the adequacy of the approach. Not only technology, but restraint. Not only knowledge, but tact. Not only a recommendation, but also an understanding that beauty should not turn into an endless project of correcting oneself.

What will change for brands, salons, cosmetologists, stores, and platforms

If you bring the trends of 2026 into one practical framework, the picture becomes clear: the beauty market is moving from an era of bold statements to an era of systemic trust. This is no less commercial an era. On the contrary, trust is becoming one of the main drivers of sales, bookings, repeat purchases, professional partnerships, and loyalty. But it forms more slowly than advertising-driven interest and requires a different level of work.

  • Brands will have to explain formulas, claims, research, product purpose, and expectation boundaries with greater precision. The strongest brand will not be the one that promises the most, but the one that can convincingly show where its product is genuinely appropriate.
  • Salons and clinics will need to show not only the aesthetics of the result, but the professional logic behind it: safety, training, protocols, rehabilitation, communication culture, and proper client guidance before and after the procedure.
  • Cosmetologists and aesthetic medicine doctors will need to build visible expertise. In 2026, specialists will win not only through their hands, but through their ability to explain, reassure, say no to the unnecessary, and build a route without chaos.
  • Stores will need to move from the role of catalog to the role of navigator. Assortment alone is no longer an advantage if people do not understand how to choose without making a mistake.
  • Digital platforms will have a special role: they can either amplify information noise or organize the market into a clear structure where products, treatments, specialists, education, and expert content are connected.

For all market participants, the main challenge is the same: stop thinking only in terms of an individual touchpoint. The client does not live within one website, one salon, one brand, or one post. They move between them. That is why the strongest player is not the one who captures attention the loudest, but the one who helps people move through the entire choice journey with less risk and more understanding.

The beauty industry in 2026: not less technology, but more responsibility

The main conclusion is simple: 2026 will not be the year of rejecting technology. Quite the opposite — AI, automation, personalization, smart search, digital platforms, virtual consultations, analytics, and professional online ecosystems will become even more prominent. But the market is no longer ready to accept technological sophistication as value in itself.

Technology must clarify, not confuse. Personalization must help, not create a feeling of surveillance. AI must strengthen the expert, not mask the absence of professional logic. Brands must prove value, not only create desire. Specialists must be not just procedure providers, but guides through a complex world of choice. Platforms must be not just places of presence, but environments where information becomes easier to understand.

The beauty industry has always been about the human desire to look better, feel more confident, and see in the mirror a version of oneself that feels a little closer to the inner image. In 2026, that desire is not going anywhere. What changes is the market’s obligation: if the industry wants to be closer to people, it has to be not only beautiful and technological, but also honest, explainable, professional, and responsible.

This is exactly where the new role of the beauty expert is born. Not to compete with the algorithm in speed. Not to hide from digital platforms. Not to speak the old language of authority when the client has already become more attentive. But to become the one who sees more broadly, explains more precisely, and helps people make choices without fear, pressure, or information overload.

In 2026, technology may bring a client to a product, a treatment, or a specialist. But they will stay only if they feel trust.

Sources

  • McKinsey & The Business of Fashion. The State of Beauty 2025: Solving a shifting growth puzzle.
  • McKinsey. How beauty players can scale gen AI in 2025.
  • NielsenIQ. The Global Beauty Edit 2026: Trust, Tech & the New Growth Playbook.
  • Mintel. 2026 Global Beauty and Personal Care Predictions.
  • European Commission. Commission Regulation (EU) No 655/2013 laying down common criteria for the justification of claims used in relation to cosmetic products.
  • Deloitte. 2025 Connected Consumer Survey: Innovation with trust.
  • CosmeticsDesign. Expert insights on how AI will impact the future of beauty.