In 2026, Professional Beauty London is changing its usual format: for the first time, the exhibition will take place together with Salon International, while the World Spa & Wellness Convention and the International Manufacturers & Distributors Forum will run alongside it. As a result, the professional beauty segment will be brought together in one space with hair, spa, wellness and the international B2B sector, while Professional Beauty London itself will retain its focus on salons, clinics, skincare, advanced treatments and professional services.
The exhibition is divided into themed zones. Skincare & Spa will bring together professional skincare, spa brands and equipment; Advanced Treatments will showcase technologies and devices for expanding treatment menus; and Nails, Waxing & Essentials will cover nail services, brows, lashes, hair removal and core salon categories. An International Zone is предусмотрена for manufacturers and distributors.
What will change in the 2026 educational programme?
The educational content is spread across several stages with different professional focuses. The Professional Beauty Stage will combine trends, practical demonstrations and industry discussions, while the Business Stage will focus on management, marketing, AI, sales, and the development of salons and clinics.
For professionals working with skin and advanced treatments, the Skin & Longevity Stage and the new IIAA: Active Ageing Stage will be especially important. The programme includes topics such as healthy skin ageing, inflammaging, the microbiome, nutritional support, professional treatments, scalp health, non-invasive technologies, and building effective treatment protocols.
Where will the practical element be?
A separate Professional Beauty London format is the CIDESCO Workshops. In 2026, they will focus on bodywork and massage techniques, combining traditional approaches with modern practices. Alongside the workshops, live demonstrations, professional competitions and short educational stage formats are also planned.
PB’s Power Hour Round Tables are designed for more intimate discussions of salon business challenges. Owners and managers will be able to work through questions of profitability, customer service, team management, marketing and service development not in the format of a large lecture, but through discussion with peers and experts.
The parallel World Spa & Wellness Convention adds an international spa and wellness dimension to the event, with keynote sessions, panel discussions and workshops for spa and hotel sector leaders. The International Manufacturers & Distributors Forum is aimed at brands, manufacturers and distributors seeking partnerships and new markets.
Who will benefit from the exhibition?
- cosmetologists and skin therapists;
- professionals in skincare and advanced treatments;
- owners and managers of salons, spas and aesthetic clinics;
- specialists working with brows, lashes, nail services and waxing;
- representatives of professional cosmetic brands;
- manufacturers, distributors and buyers;
- professionals developing wellness, longevity and spa направления;
- beauty business leaders looking for new services, equipment or partners.
The combination of exhibition zones, educational stages and parallel professional events makes Professional Beauty London more than just a place to discover new products. For visitors, it is important to define their priority in advance—equipment and treatments, skincare, spa, business development or supplier sourcing—and then build their route between stands, stages and workshops accordingly.
