The organizers describe Beauty Fair as the largest professional beauty industry exhibition in the Americas. In 2026, it will run for four days and occupy all pavilions of Expo Center Norte. According to the organizers, the event is expected to feature more than 2,000 brands and over 500 participating companies, while the anticipated number of visitors exceeds 200,000.
The exhibition space will be divided into themed sectors. The professional segment will cover products and solutions for salons, hairdressers, nail technicians, makeup artists, and other specialists. The aesthetics sector will present cosmetics, equipment, procedures, and technologies for skin and body care.
Separate sections of the exhibition will be dedicated to business development, perfumery, retail, international companies, and packaging for cosmetic products. This structure allows participants to explore not only finished products and procedures, but also manufacturing, commercial, and organizational solutions.
Beauty Fair combines an exhibition program with professional education. As part of the event, congresses, courses, demonstrations, and themed presentations are planned for cosmetologists, advanced aesthetics specialists, hairdressers, podiatrists, makeup artists, and professionals in micropigmentation, eyelash, and eyebrow care.
The educational program includes the 20th Beauty Fair Advanced Aesthetics Congress, a scientific congress on modern injection techniques, and programs in podiatry, hair removal, professional makeup, beauty business management, and other specializations.
For brands and distributors, the exhibition serves as a platform to present new products, find partners, and grow sales in one of the largest cosmetics markets in Latin America. For professionals, it is an opportunity to compare products, watch practical demonstrations, receive training, and evaluate the directions shaping the market.
Who will benefit from Beauty Fair 2026?
- Cosmetologists and aestheticians.
- Owners of cosmetic clinics, salons, and studios.
- Hairdressers, colorists, and hair care specialists.
- Makeup artists, lash and brow specialists, and micropigmentation professionals.
- Podiatrists and nail technicians.
- Representatives of professional cosmetics brands.
- Manufacturers, distributors, and retailers.
- Suppliers of equipment, packaging, and technological solutions.
- Executives and managers of beauty industry businesses.
What should you check before participating?
- Professional registration requirements and documents needed to confirm professional activity.
- Current ticket prices for professional and non-professional visitors.
- The list of available congresses, courses, and practical programs.
- Whether the required congress or course is included in the selected ticket.
- The updated catalog of brands and participating companies.
- The location of themed sectors within the Expo Center Norte pavilions.
- Admission rules for underage visitors.
- Logistics, accommodation, and entry requirements for Brazil.